The top dealers in virtually every 20 Group exceed $1000PRU in F&I income, and almost every dealer we work with expects their F&I department to be at a minimum of $1000 per retail unit. Yet, each month in dealerships all across the country, there are F&I professionals that routinely achieve $1500PRU! How is that possible, when the national average is closer to $500?

It ain’t rocket science!