| Recent Articles - Shut Up! (You'll Sell More Stuff!) |
Shut Up! (You'll Sell More Stuff!) "People are more apt to buy when they're talking than when you're talking."- Ron Willingham, Integrity Selling "In the past, the primary focus of the F&I process was on selling products, not on helping customers. The problem with making an F&I presentation today is that the customer immediately recognizes we are trying to sell them, not help them."
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